The RV Sales Analytics Platform is designed as an industry tool to support your business growth and decision-making. There are no costs to access the benchmarking reports. This free access is part of our commitment to strengthening Australia’s caravan and camping industry through shared knowledge and collaborative insights.

By providing this valuable benchmarking data at no cost, we aim to:

• Enable dealerships of all sizes to benefit from industry-wide analytics
• Encourage widespread participation to create more comprehensive datasets
• Support better-informed business decisions across the entire RV sector
• Help the Caravan Industry Association of Australia advocate effectively based on accurate industry metrics

The only requirement for access is your participation in the monthly data submission process, which helps maintain current and relevant benchmarks for everyone in the network.

We know businesses are busy, so we’ve made data reporting as simple as possible. Each month, your dealership simply needs to report:

• Total New and Used Units Sold
• Total New and Used Sales Prices of Units Sold
• Total Sales Staff
• Total New and Used Stock on Hand

BDO then does the rest to aggregate this data into industry insights and benchmarks to support your business

Yes, we have a seamless integration with Ultimate Business Systems. As a UBS client, you can enable automatic data sharing through a simple setup process:

1. Your dealership authorises the connection between UBS and our platform when signing up.
2. BDO establish a secure API link to your UBS account.
3. The required data points (Units Sold, Sales Prices, Staff Count, and Stock on Hand) are automatically extracted each month.

This automated integration eliminates manual reporting requirements and ensures consistent, accurate data submission. The system only pulls the specific metrics needed for benchmarking, maintaining complete privacy for all other business information.

Caravan Industry Association of Australia has partnered with BDO to collect, aggregate and benchmark data on behalf of the industry. This strategic collaboration builds on BDO’s extensive experience in the caravan park sector, where they have been providing valuable data and insights to industry for the past 10 years.

Absolutely not. We take your data privacy extremely seriously. Here’s how we protect your confidential information:

• Complete anonymisation: All individual dealership data is strictly confidential and fully anonymised before being used in any benchmarking.
• Aggregated insights only: When presenting industry benchmarks, we only use combined data from multiple dealerships. Your specific metrics are never identifiable.
• Secure data partitioning: Our system architecture maintains strict separation between individual dealership data and the aggregated industry insights.
• Regional grouping: For regional comparisons, we require a minimum number of dealerships in any geographic segment before providing benchmarks, ensuring no individual dealership can be identified.

The value of our platform comes from providing you with meaningful industry comparisons while protecting everyone’s confidential information. You’ll gain valuable insights into your performance relative to industry standards without exposing your specific business data to competitors.

BDO employs enterprise-grade encryption and security protocols to protect all data. Your specific dealership information is never shared with other users in its identifiable form. All benchmarks and industry comparisons use anonymised, aggregated data.

This means:

• Your sensitive business information remains completely confidential
• All reporting uses data that has been combined and deidentified
• Other dealerships can never identify your specific metrics
• The system complies with Australian privacy and data protection standards
• Regular security audits ensure continued protection of all information

Your trust is paramount, which is why we’ve implemented these robust security measures to ensure complete confidentiality while still delivering valuable industry insights.

The Caravan Industry Association of Australia uses the aggregated, deidentified data to:

• Create industry-wide reports that track the overall health and growth of Australia’s RV and caravan sector
• Identify emerging market trends to help guide industry-wide initiatives and advocacy efforts
• Develop more accurate forecasting for the Australian RV market based on comprehensive, real-time data
• Support policy development by providing evidence-based insights when engaging with government bodies
• Measure the effectiveness of industry-wide marketing and promotion campaigns
• Benchmark Australia’s RV industry against international markets
• Provide valuable insights back to participating dealerships through industry reports and analysis

Your participation helps create a more accurate picture of the industry’s performance, which ultimately benefits all stakeholders through better-informed strategic planning and advocacy.

As our sample size grows across Australia, we’ll progressively unlock more detailed and granular reporting capabilities. When participation reaches statistically significant thresholds, you can expect:

• Detailed sales performance by RV category (motorhomes, caravans, camper trailers, etc.)
• Seasonal trend analysis showing optimal timing for inventory acquisition and promotional campaigns
• Size-based peer group analytics showing how your sales volumes and efficiency metrics compare to dealerships with similar staff counts and inventory levels
• State-by-state performance benchmarks showing how your metrics compare to dealerships in your region.

The more dealerships that contribute data, the more powerful and detailed the insights become for everyone in the network, while always maintaining strict anonymity protocols.